Independent
We own our data end to end and answer to no platform or advertiser. That is what makes it trusted.
About us
We are the kids and family specialists.
Since 2017 we have listened to kids, young adults and parents at a scale no one else can match, and turned what they tell us into market intelligence the world's biggest brands trust.
Who we are
The independent authority on kids, young adults and parents.
No one else listens to kids and families at this scale, this often. Most research is a snapshot. Ours never stops.
4million+
Real families surveyed
5.5billion+
First-party data points
22markets
Global coverage
since2017
Years of trend data
Why we exist
Insight-led, human-first.
The family economy influences over a trillion dollars in spending, yet most decisions about it are still made on assumption and instinct. We exist to change that, by replacing guesswork with independent, real-time evidence.
We are not a panel you dust off once a year. We are an always-on instrument, hearing from close to a million kids, young adults and parents annually across 22 markets. And because we are specialists, we do not just count behaviour, we understand the human story behind it.
Before a brand earns a family's loyalty, it has to earn their attention. We help you understand both.
Trusted by the brands chosen by kids and families
Our values
The principles behind every number.
Three commitments that shape how we gather our data, how we read it and how we stand behind every answer we give you.
Inquisitive
We are endlessly curious about families, and we never stop asking what is changing and why.
Accountable
Every claim we make is backed by evidence we can stand behind. No exaggeration, ever.
Press & awards
Recognised by the industry.
Awards
Members of
As featured in
Get to know us
Meet the specialists behind the data.
The best way to understand how we work is to talk to us. Bring the challenge you are facing and get to know the team who will help you solve it.