Custom Research

When the question is one of a kind.

Answer your biggest business questions about kids and families with research designed around your objectives, with the advantage of enriching your findings with the latest data from our live survey across 22 markets.

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A creative planning session, representing custom research designed around a client brief
Built to briefAd effectiveness
Built to briefContent assessment

Built for you

Research that drives better decisions.

Whether you're looking to understand your audience, strengthen your brand, develop new products or measure impact, explore the studies that help you make smarter decisions about kids and families.

01 Audience Segmentation

Know Your Audience

Discover the audience segments that matter most and understand what drives their attitudes, behaviours and decisions.

02 Brand Health Tracking

Check Brand Health

Understand how your brand is performing, where your strengths lie and where there's room to grow.

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03 Brand Lift Study

Measure Ad Effectiveness

Evaluate how campaigns influence awareness, consideration and purchase intent to understand what works.

Pre
Post

04 Concept Testing

Test Before You Launch

Validate ideas with kids and families before investing, reducing risk and increasing confidence.

05 Creative Testing

Optimise Your Creative

Identify which creative executions capture attention and communicate your message most effectively.

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06 Usage & Attitudes

Understand Consumer Behaviour

Explore how kids and families think, feel and behave to uncover opportunities for growth.

07 Customer Satisfaction

Improve Customer Experience

Measure satisfaction and identify the moments that have the greatest impact on loyalty.

08 Shopper Research

Understand Purchase Decisions

Reveal what influences purchasing decisions and how to win at the point of choice.

A team of kids and family experts

Specialists behind every insight.

From senior researchers and data scientists to dedicated client partners, our team combines decades of kids and family expertise to deliver research you can trust.

35+ years in research

Senior researchers who have shaped kids and family studies for decades, bringing that expertise to survey design and translating data into actionable insight.

Built-in data science

Our in-house data science team supports advanced segmentation studies while developing and maintaining the data models that underpin every insight.

End-to-end support

A support team that partners closely with you to deliver and exceed your expectations, creating partnerships built on trust and results.

From insight to impact

The difference the right research makes.

A custom study proves its value when it gives you the confidence to act, whether that's backing a concept before launch, settling an internal debate or proving a campaign moved what matters.

Validated

Backed the winning concept before launch

A studio tested character and concept directions with real kids and families, then committed to the one that resonated most, before moving into production.

Entertainment studio
Assessed

Understood the creative that resonated

A brand assessed each creative treatment with its exact audience of kids and families, learning what cut through and what to carry into the next brief.

Global consumer brand
Proven

Justified spend
with strong ROAS

A brand lift study measured how the campaign shifted awareness and appeal among parents, giving the team independent evidence of the return on investment.

Toy & games brand

Let's talk

Let's answer your next big question.

Share what you want to understand about kids and families, and we'll recommend the right research approach to give you the answers you need.

Share your brief →Start a conversation