Sports & leagues
Grow young fandom and future audiences for leagues, clubs and rights holders.
For brands
Be the brand kids love and parents trust.
Understand what matters to young audiences to shape the strategies, products and campaigns that win kids' attention and earn the family wallet.
Live dataset
4million+
Real families surveyed
5.5billion+
First-party data points
22markets
Global coverage
since2017
Years of trend data
The $1 trillion opportunity
Kids influence 7 in 10 family decisions,
yet most strategies ignore them.
Kids influence family spending far beyond traditional categories, from the weekly shop to the summer holiday. Brands that understand their influence are better positioned to capture a share of the $1 trillion opportunity.
Eating out
Groceries
Technology
TV subs
Holidays
Who we work with
Built for the brands that grow with kids and families.
From sport and streaming to snacks and stores, we help the teams who turn what kids and families want into a growth advantage.
FMCG
Win the family shop with products and campaigns households actually choose.
Toys & play
Read demand across characters, categories and play patterns as they shift.
Entertainment & streaming
Create and commission content around what young audiences want to watch.
Gaming
Track what kids and teens play, and why, across platforms and titles.
Retail & QSR
Plan ranges, menus and family propositions around real, current preferences.
The marketing mix
Human insight,
across the value chain.
From planning to placement, access the latest kids' and family insights to make faster, more confident decisions, without the delays or expense of traditional research.
Start with understanding
today's audiences.
Begin planning with a clear read on your audience: where to focus budget, which audiences to prioritise, which trends to back.
- Where kids spend time, across platforms and content
- Which trends are gaining momentum, by age and market
- What parents are prioritising in the household
Build products that earn their place.
Understand the features, outcomes and experiences families want, and build products they reach for.
- The brands, characters and categories capturing interest now
- How that differs by age, market and audience
- What parents value when they decide to say yes
Create campaigns
around influence.
Reaching an audience is not the same as engaging them. Know the people, messages and moments that land with kids and parents alike.
- The messages that resonate with kids and parents
- The creators, characters and platforms that matter
- How kids discover brands and products today
Show up where your audience already is.
Understand the platforms, creators and media habits that shape young audiences, so your brand is present where it feels most relevant.
- Where each audience spends time, by market
- How discovery journeys differ by age and interest
- Where media budget will work hardest
The data in your hands
Understand kids and family
audiences in their own words.
Go past demographics to what young audiences actually think, feel and do. Segment any audience, then cross-tab and compare by age, category and market to see what moves them, and how that is shifting.
Show me favourite video games among girls aged 6–9 in France, and how it has shifted since last year.
Layer in as much support as the decision needs.
01
Data Champions
For time-poor teams. A dedicated analyst turns the data into the answer, so the thinking is done before it reaches you.
02
Family Pulse
Add your own questions to the survey. Test a concept, name, pack or claim with real kids and families and read the results back fast.
03
Custom Research
When a high-stakes decision needs its own study, designed around your brief and delivered as a boardroom-ready story.
From insight to impact
Evidence that moved campaign decisions.
For the brands that turn young audience insights into action, the payoff is measurable: sharper work, leaner spend and faster sign-off.
Sharper
+22% campaign engagement vs benchmark
A global toy brand shaped a kids' magazine around real passion-point data, choosing the cover gifts and features its young readers actually wanted.
Global toy brand
Leaner
−30% wasted media spend
Data showed nostalgia-led IPs far outperformed newer properties with young adults, focusing a limited activation budget on the ones that would actually land.
Global food brand
Faster
Weeks earlier sign-off with the evidence in hand
A read on what kids actually watch and which creators they follow, unavailable from the platform itself, gave the team the confidence to commit to a content and channel plan.
Global media brand
Case study
How a studio profiled its fanbase before a global launch.
Ahead of a theatrical release and expansion into new markets, a global entertainment studio used TIF data to profile a hit preschool show's fans. It defined a core audience of girls aged 3 to 9 and sharpened how the brand engaged and targeted them.
Read the case studyWhat our clients say
We stopped talking about “kids” and started talking about our actual audience: girls aged three to nine who name the show as their favourite. That clarity changed how we briefed the entire launch.
Resources & insights
Sharpen your next campaign.
Article
The $1 trillion opportunity brands aren't watching
Free to read. Why kids and families drive far more spend than most marketing plans account for.
Read the articleReport
Report: the family dark funnel you're not measuring
Premium report. Register to see the influence your CRM, loyalty and sales data can't capture.
Get the reportWebinar
Why kids are rising up the CMO agenda
Register for the next session, or watch the latest walkthrough on demand.
Save your seatStart a conversation
Capture your share of the $1 trillion opportunity.
Tell us what you are building, and we'll show you the evidence behind what kids and families want.