For licensors & IP owners

The demand data behind the world's biggest franchises.

Independent, real-time evidence of what kids and families want, so you can prove momentum, win partners and grow franchise value, before sales data shows up.

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Live dataset
4million+

Real families surveyed

5.5billion+

First-party data points

22markets

Global coverage

since2017

Years of trend data

The cost of hindsight

Your next deal shouldn't hinge on last quarter's data.

Sales data is a rearview mirror, trailing weeks behind the kids' fandom that drives it.

And as trend cycles accelerate, kids' attention fragments and retailers' risk tolerance shrinks, buyers are demanding independent proof of where fandom is heading, and anyone with a lagging view could lose deals that were theirs to win.

TIF data updated daily Sales data weeks behind time NOW hindsight insight foresight

The opportunity

Prove demand early,
accurately and independently.

Hard evidence of not just your IP's popularity, but the purchase intent for the products around it, gives you defensible leverage in the conversations that matter.

01

Win the retail pitch

Walk in with independent proof of demand for your IP and the products around it, not your own sales deck.

02

Negotiate stronger master licences

Back your minimum guarantees and royalty terms with third-party demand evidence retailers and licensees trust.

03

Unlock new revenue partnerships

Find where your characters' fans overlap with other IP, audiences and brands, then turn that overlap into partnerships.

04

Profile audiences to find growth

See where and with whom fandom is building for your characters, and where the real room to expand is.

The industry standard

The new currency
for IP value.

The TIF Engagement Index ranks the world's most-loved kids' and family IP on live demand. It is the independent measure licensors take into retail pitches and boardrooms to prove an IP's pull, long before the sales data can.

What makes up the index

Engagement

How deeply individuals connect with an IP, grounded in academic models of behaviour, affect and cognition.

Reach

How many respondents engage, logarithmically scaled to ensure meaningfulness across all tiers of the market.

Diversity

The breadth of media formats and content styles the IP spans, from TV and film to gaming, music and live experiences.

Peak fans

The engagement quality of the most devoted top 20%, who drive advocacy, repeat purchase and long-term loyalty.

IP Engagement Index Market: United Kingdom ▾
Age
Favourite hobby
All kids · ages 3–18Illustrative only

    Illustrative ranking, shown for demonstration. In the Index, rankings can be segmented by market and cross-tabulated with any question in our data.

    Request an Index walkthrough

    From proof to payoff

    Evidence that moved real licensing decisions.

    Independent demand evidence shows up three ways in a licensing business: shorter cycles, higher-value deals and stronger positions.

    Shorter

    −40% time from first pitch to signed licence

    A global studio walked into a retail pitch with independent proof of demand and signed its licensing programme in weeks, not seasons.

    Global studio
    Higher

    +25% on minimum guarantees vs. prior deals

    Independent demand evidence backed the minimum guarantees and royalty terms a sales deck alone couldn't defend.

    Toy & game licensor
    Stronger

    Months early partners locked before the market caught on

    A licensor spotted a character climbing months ahead of the market and lined up partners while the demand was still theirs to prove.

    Entertainment franchise
    Child with a superhero shadow, representing a licensed entertainment franchise

    Case study

    How a studio grew its licensing programme into new territories with evidence.

    A global studio had no local sales to justify expanding its licensing programme into new European markets. Using TIF data, it proved rising fandom for its characters ahead of the market and signed partners it could not have won before.

    Read the case study

    What our clients say

    We could prove our own franchise was climbing in TIF's kids data months before the sales data moved. That head start let us line up the right partners and negotiate from real strength.
    Director of Licensing PartnershipsGlobal entertainment studio

    Resources & insights

    Sharpen your next licensing case.

    ArticleChart of a franchise's demand rising, illustrating an article on reading fandom early

    Reading fandom early: proving your franchise is climbing

    Free to read. How to evidence your IP's momentum before the mainstream, and the sales data, catch on.

    Read the article
    ReportChild with a superhero shadow, illustrating a report on where character fandoms overlap

    Where your characters' fans overlap: partnership white space

    Premium report. Register to see where your IP's fans cluster with other audiences and brands.

    Get the report
    WebinarOnline session on a tablet, illustrating a licensing pitch walkthrough webinar

    Building a licensing case that wins the retail pitch

    Register for the next session, or watch the latest walkthrough on demand.

    Save your seat

    Start a conversation

    Where will you take your IP next?

    We'll show you where demand is heading, while the head start is still yours.

    Start a conversation