Validate the pitch
Check every sales story against independent data, so you commit budget, inventory and retail space on proof, not the best pitch deck.
For Licensees
The demand data behind the IP and categories to back.
Independent evidence of kids' favourite characters, franchises and product categories, so you license the IP that will drive the highest return and sell through what families want most.
Live dataset
4million+
Real families surveyed
5.5billion+
First-party data points
22markets
Global coverage
since2017
Years of trend data
The cost of hindsight
Your next decision shouldn't be a bet on last season.
Sales data is a rearview mirror, trailing weeks behind the kids' fandom that drives it.
That forces higher-risk bets, often on gut feel, just as the shelf space and targets get committed. And because it counts what parents bought, not what kids want, it may reflect tastes they have already outgrown.
The opportunity
Get ahead of what kids
and families want next.
Make confident brand, licensing and innovation decisions on the latest view of kids' lives, backing each with proof and spotting what's rising earlier.
Choose the right IP
Compare kids' favourite characters, franchises and categories before you build a range, so you back the ones that will win at retail.
Range for the right age
Pinpoint which categories are rising by age band, so you can fit the product, packaging and price to the child it's made for.
Build for each market
What tops the charts globally can under-index locally. Read demand market by market, so every range reflects your audience profile, not the global average.
The industry standard
The new currency
for IP value.
The TIF Engagement Index ranks the world's most-loved kids' and family IP on live demand, and segments to your audience profile. It is the evidence category teams take into range reviews and buyer meetings to prove a range will sell, long before the sales data can.
What makes up the index
Engagement
How deeply individuals connect with an IP, grounded in academic models of behaviour, affect and cognition.
Reach
How many respondents engage, logarithmically scaled to ensure meaningfulness across all tiers of the market.
Diversity
The breadth of media formats and content styles the IP spans, from TV and film to gaming, music and live experiences.
Peak fans
The engagement quality of the most devoted top 20%, who drive advocacy, repeat purchase and long-term loyalty.
IP Engagement Index
Market: United Kingdom ▾
Age
Favourite hobby
Illustrative ranking, shown for demonstration. In the Index, rankings can be segmented by market and cross-tabulated with any question in our data.
From proof to payoff
Evidence that moved high-stakes decisions.
For the brands and retailers banking on what kids and families want next, the impact of live data is measurable: stronger sell-through, fewer misses and faster decisions.
Stronger
+18% sell-through on the evidence-led pick
A master-toy licensee profiled a property's fanbase ahead of the film, then built the range around what those fans wanted most.
Master-toy licensee
Fewer
−30% misses vs. instinct-led picks
A brand set to back a newer property saw a nostalgia-led IP out-pulling it with the target age, and switched before the buy was committed.
Global FMCG brand
Faster
Weeks earlier calls on which IP to back
Live demand replaced the wait for last season's sell-through, so the decision was locked while the trend was still rising.
Global toy brand
Case study
How a toy brand justified reinvesting in a preschool line.
A global toy brand weighed a costly return to preschool. Independent demand data proved family appetite for a much-loved franchise with the youngest age group, justifying a new product line years after the last.
Read the case studyWhat our clients say
The case for going back into preschool had stalled for years. Independent demand data proved the appetite was there with the youngest age group, and gave us the confidence to greenlight a new line.
Resources & insights
Sharpen your next commercial call.
Article
Engagement vs awareness: what licensees should measure to assess kids' IP strength
Why engagement, not awareness, is the truer measure of a kids' IP's commercial strength.
Read the articleReport
Report: Kids IP validation toolkit
A practical framework for validating a kids' IP before you commit, from spotting genuine demand to pressure-testing it by age, category and market.
Download the toolkitWebinar
When popularity doesn't equal purchase intent
Register for the next session, or watch on demand. Why the biggest name isn't always the right one for your audience.
Save your seatStart a conversation
What should you back next?
Tell us the decision you are weighing, and we'll show you what kids and families actually want.