Report
The Family Economy 2026
The annual benchmark on kids, young adults and parents. One report, drawn from a year of continuous study across 22 markets.
[The single most striking finding in the report, in one line.]
The Insights Family, [audience], [markets], [period]. Base: [n].Get the report
What you get
[XX] pages, six chapters, every number sourced.
Written to be read in an hour and used for the rest of the year.
The year in attention
Where kids and families actually spent their time across media, gaming, play and sport, and which of those shifts held rather than spiked.
The properties that grew
Which characters and franchises gained ground with kids, which lost it, and the early movers that had not yet reached retail.
Inside the household
How buying decisions get made between kids and parents, where influence sits by category, and what changed in the weekly shop.
Category deep dives
Toys, media, gaming, food and licensing, each with the numbers that moved and what they mean for the year ahead.
Market by market
Where the global picture does not hold, with comparisons across all 22 markets on one consistent method.
What comes next
The signals we are watching into next year, and the questions worth putting to your own data.
And this is how it reads
Where attention moved
Share of time, kids [3–12], [market], year on year
Sample layout. Figures illustrative until the edition is finalised.
Who decides in the household
Parents reporting child influence on the purchase
[One-line reading of the figure, written so it stands alone if quoted.]
Sample layout. Figures illustrative until the edition is finalised.
“[A single striking line from the report, chosen because it makes someone want to read the rest.] The rest is in the data.”
From chapter [X], The Family Economy 2026
Why you can trust it
Numbers you can take into the room.
Every figure comes from our own survey. No scraping, no modelled panels, no third-party licensing.
We ask kids, young adults and parents the same questions the same way in every market, every day, which is what makes a year-on-year comparison mean something.
That also means you can cite it. Each chart carries its audience, market, period and base size, so the number holds up when someone asks where it came from.
Real families surveyed
First-party data points
Global coverage
Always on, ever since
Get your copy
Read the full report.
Six chapters on where kids and family attention moved this year, and what it means for the decisions ahead.