Press release
The Insights Family launches Future Forecast 2025
Manchester, UK
The Insights Family has released its flagship report, Future Forecast 2025. Now in its eighth edition, the free report provides foresight on the emerging consumer shifts and industry trends shaping how organisations connect with young audiences in 2025 and beyond.
Drawing on insights from the largest continuous study of kids, teens and parents in 22 countries, our team of researchers and analysts make their data-backed predictions for the year ahead. This year, Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing, the bridging of physical and digital experiences, the evolving role of gaming in brand integrations, AI's impact on children's creativity, and the intersection of play and learning in education.
“Our goal is to help IP owners, entertainment companies and brands targeting kids and families not just respond to change but anticipate it. We believe this year's Future Forecast provides leaders with the unique insights that can help them make considered assessments about the future.”
Tom Williams, CEO, The Insights FamilyThe six trends for 2025
Meeting the mental and physical health needs of modern families
The growing focus on family wellbeing creates opportunities for innovative products and experiences that support mental and physical health.
Flavour-powered brand partnerships take on sensory marketing
Strategic partnerships that blend categories and appeal to young audiences through multi-sensory experiences.
Agnostic desire for engagement: gaming in the real world
Gaming culture continues to blur the lines between online and offline, demanding seamless interactions that redefine brand engagement.
The new frontier of immersive advertising
Brands must create engaging, immersive experiences that resonate with digital-native audiences while driving measurable results.
How AI is empowering the next generation
AI is transforming how kids interact with entertainment properties, enabling creative expression and innovation.
The future of education: where play, tech and learning converge
The intersection of play, technology and learning offers brands new avenues to contribute to the future of education.
Eight years of calling it early
Previous editions have successfully predicted trends well ahead of the market.
Predicted in previous editions
- 2018 Kids' growing demand for sustainable products
- 2019 Generation speak
- 2020 The growth of UGC-centric platforms such as Roblox
- 2021 The STEM toys boom
- 2022 The rise of AI companion apps
- 2023 Video platforms as alternative educational tools
- 2024 Anime's rising popularity
Free to download
Free download and on-demand webinar
The Future Forecast 2025 report is available as a free download, complemented by an in-depth webinar where our team of researchers break down the six key trends in detail, with actionable insights and practical advice for anyone working within the kids and family universe.
About The Insights Family
The Insights Family is the independent authority on the family economy, with real-time market intelligence on kids, young adults and parents across 22 markets. Surveying more than one million families a year since 2017, we help brands, licensors and agencies make evidence-led decisions about young audiences.